Rocking & ruling the street food scene in Budapest.

Sushiroll introduces a whole new concept to the ever-changing gastronomy scene in Budapest: sushi as street food. Their uncut sushi rolls are ready to take away in seconds and they can easily be eaten on the go. My aim was to create a friendly and approachable voice for the brand that might be able to convert some avid sushi haters.

  • Project by
  • DekoRatio
  • Copywriting
  • Noemi Pifko
  • Design
  • Zsofia Nagy
  • Photography
  • Kevin Harald Campean
I repurposed overused motivational & love quotes to give a fierce new voice to the brand.
You had me at sushiroll.

Eat every sushiroll like it’s your last.

Everybody should believe in something.
I believe I’ll have another sushiroll.

Life begins at the end of your sushiroll.

Sushirolls are like people.
Except I love sushirolls.