Beer Design Challenge

Creating and organizing the event for Budapest Design Week.

Budapest Design Week is the most important design event of the year in Hungary, taking place every October. In 2018, the guest of honor of the festival was Germany. October… Germany… October… It didn’t take long to realize what kind of event our company should organise: a Beer Design Challenge! 23 teams of designers and creatives took part in the competition, who had six hours to create a complete, new beer brand.

  • Event by
  • DekoRatio
  • Concept, organising
  • Noemi Pifko
  • PR, Communication
  • Tamas Sebestyen
  • Photography
  • Kevin Harald Campean
Create a cool beer brand from scratch!
We were looking for fearless 3-member teams, ready to brand an unknown beer based on nothing else than its taste. From a catchy name and awesome label design to some creative campaign ideas.

The winning team took home a buttload of... wait for it... BEER!

Check out our awesome video of the contest!

6
HOURS
23
TEAMS
65
CONTENDERS
400
BOTTLES OF BEER
I. BÓK

Target group: FESTIVAL LOVERS

Bogár Ágnes, Doman Gergő, Gulyás Lídia

🍺 Bäder Sörfőzde – Belgian wheat beer

FULL PRESENTATION HERE
II. BÍR

Target group: HEDONISTS

János Benjámin, Molnár Dániel, Tőke Ottó

🍺 Ugar Brewery – AgrárX

FULL PRESENTATION HERE
III. BALHÉ

Target group: WRESTLERS

Kolcsár Zsolt, Matyikánics Ádám, Molnár Roland

🍺 Zip’s – Alphawolf Dupla IPA

FULL PRESENTATION HERE